Privacy Policy

Welcome to ThePrimeLending.com (“Company,” “we,” “our,” “us”). We are committed to protecting your privacy and ensuring that your personal information is handled securely and responsibly. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website or interact with our services.


1. Information We Collect

We may collect the following types of information:

A. Personal Information

  • Name

  • Email address

  • Phone number

  • Mailing address

  • Financial information (such as income, credit score, or loan details)

  • Any other information you voluntarily provide via forms or communications.

B. Non-Personal Information

  • IP address

  • Browser type and version

  • Operating system

  • Pages visited and time spent on our website

  • Referral sources (how you arrived at our website)

  • Cookies and similar tracking technologies.


2. How We Use Your Information

We use the collected information for the following purposes:

  • To process loan applications and related services

  • To provide customer support and respond to inquiries

  • To improve our website and services

  • To send updates, promotional materials, and other relevant communications (you may opt-out at any time)

  • To comply with legal and regulatory requirements

  • To prevent fraud, unauthorized access, or other illegal activities.


3. How We Share Your Information

We do not sell your personal information. However, we may share your information with:

  • Service Providers: Trusted third-party companies that assist us in delivering our services, such as credit bureaus, payment processors, or marketing agencies.

  • Legal and Regulatory Authorities: When required by law, regulation, or court order.

  • Business Transfers: In the event of a merger, acquisition, or sale of assets.


4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience. Cookies are small text files stored on your device that help us:

  • Recognize returning visitors

  • Remember user preferences

  • Analyze website usage to improve functionality

You can manage cookie preferences through your browser settings. Disabling cookies may limit some website features.


5. Your Rights

Depending on your location, you may have the following rights:

  • Access: Request access to your personal data.

  • Correction: Request corrections to inaccurate or incomplete data.

  • Deletion: Request the deletion of your data, subject to legal or contractual obligations.

  • Opt-Out: Opt-out of marketing communications.

  • Data Portability: Request a copy of your data in a machine-readable format.

To exercise your rights, contact us at [email protected] or call 011-620-3292.


6. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, or misuse. However, no data transmission over the internet can be guaranteed to be 100% secure. Please take precautions when sharing sensitive information.


7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. Please review the privacy policies of those third-party websites before providing any information.


8. Children’s Privacy

Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware of any such data, we will promptly delete it.


9. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We encourage you to review this page regularly for the latest information. The “Effective Date” at the top of this page indicates when the policy was last revised.


10. Contact Us

If you have any questions or concerns about this Privacy Policy or our practices, please contact us at:

  • Email: [email protected]

  • Phone: 011-620-3292

  • Mailing Address: Cnr Waterfall & Woodmead Dr, Midrand, 1682

Thank you for trusting ThePrimeLending.com with your personal information.